Carr Announces Refreshed Brand Identity

Carr, formerly known as Carr Properties, is pleased to announce a refreshed brand identity that includes a modernized name, logo, color palette, and design elements. The simplified name and refreshed logo reflect our elevated service offering that has grown to deliver more than physical properties.

Our updated property naming convention embraces our tagline of More Than An Address. Carr is no longer assigning unique names and identities to its buildings. Properties that were formerly named, such as Clarendon Square and Columbia Center, are now 3033 Wilson and 1152 15th Street, respectively. Our most recent developments including Midtown Center, The Wilson, Signal House, and One Congress will retain their established identities.

The color palette now includes warmer blues, reflecting our properties’ thoughtful, inviting, and luxurious environments. A topography pattern symbolizes a continued commitment to the land in which we build and operate, with a connecting gold thread symbolizing the Distinguished Hospitality that unites our portfolio.

With this clarified look, Carr is excited to continue its journey of reimagining the workplace experience as the premier owner, developer, and operator of office in Washington, DC, Boston, MA, and Austin, TX.

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